Precision nutrition, also known as personalized nutrition, is a tailored nutrition solution for the general population, sub-health individuals, and chronic patients. By precisely regulating metabolism, cells, and genes, it offers personalized nutritional interventions that not only play a role in disease prevention but also throughout the entire disease process, helping people maintain a healthy lifestyle. With the advancement of technologies such as genomics, big data, and artificial intelligence, the development of precision nutrition has accelerated, signaling the arrival of the era of personalized nutrition.
Many nutrition companies have launched personalized products, giving consumers more control over their choices. Since everyone’s nutritional needs vary, the traditional “one-size-fits-all” model is gradually being replaced by personalized nutrition. This approach covers multiple health areas, including digestive and immune health, heart health, bone and joint health, cognitive health, and beauty. Unlike traditional nutrition products, personalized nutrition requires collecting extensive personal information, conducting individual assessments, and offering tailored products and advice. While the personalized nutrition market abroad is more mature, domestic companies are still in the early stages of development and integration.
China’s nutrition market holds great potential, and precision nutrition presents a significant opportunity for the personalized development of health foods. Although the potential for personalized nutrition is vast, it has yet to fully penetrate the mainstream market. To make personalized nutrition more appealing to the general public, companies need to consider how to raise consumer awareness while adapting to evolving industry regulations and policies.
