With the increasing side effects of antibiotics and the growing number of disease incidents caused by the stressful and busy lifestyles of modern young people, more consumers are becoming aware of the health benefits of herbal medicine and plant extracts. This awareness has significantly driven the demand for plant extracts in areas such as skincare, health supplements, functional foods, nutritional supplements, and cosmetics. According to Markets and Markets, the global plant extract market was valued at approximately $23.7 billion in 2019, and is expected to reach $59.4 billion by 2025, with a compound annual growth rate (CAGR) of 16.5% from 2019 to 2025. More people are recognizing the side effects of synthetic fragrances and the health benefits of herbal medicines and plant extracts, which has greatly propelled the growth of the plant extract market.
Additionally, with the increase in research and development activities in the plant extract market and the widespread availability of convenience foods, the demand for plant extracts in the food and beverage industry continues to grow. In the post-pandemic era, immune health and sleep health are expected to become key trends in the plant extract market, while brain health and eye care have always been two enduringly popular demands for plant-based dietary supplements. The following are some plant extracts with high market application potential in the future.
Here are several plant extracts with high market potential:
Purslane Extract (Brain Health): Purslane, a commonly used herb in Ayurvedic medicine, is known for its ability to enhance memory and reduce stress. Studies show that its active ingredients can effectively promote learning and cognitive function while alleviating depression symptoms. With the rise of smart technologies and high-pressure lifestyles, Purslane extract is expected to have broad applications in cognitive enhancement and brain health products.
Hops Extract (Mood Support, Joint Health): Hops extract has antioxidant and anti-inflammatory properties, promoting digestion, improving sleep, and alleviating joint pain. Recent studies also show that it has a positive impact on improving attention and cognitive function, making hops extract widely applicable in mood regulation, joint health, and cognitive support for students and professionals.
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Marigold Extract (Eye Health): Marigold is rich in lutein and zeaxanthin, primarily used to protect the eyes from UV damage, delay eye aging, and reduce the occurrence of eye diseases. As awareness of eye health increases, particularly among those who use electronic devices for extended periods, Marigold extract will play a significant role in eye care supplements.
Ginkgo Biloba Extract (Memory Improvement): Ginkgo biloba extract is widely used for improving blood circulation and enhancing memory, and it is commonly applied in the prevention of cardiovascular diseases, memory loss, and as an adjunctive treatment for dementia. As the global population ages, the demand for Ginkgo biloba extract will continue to grow.
Galangal Extract (Brain Health): Galangal extract has been proven to be beneficial for brain health, particularly in promoting alertness and improving attention. Compared to caffeine, its natural, caffeine-free properties make it a popular alternative for seniors looking to support cognitive health.
Lycopene (Skin Whitening, Antioxidant): Lycopene, a natural antioxidant, helps prevent cancer, protects cardiovascular health, and boosts immunity. It is widely used in supplements, cosmetics, and food and beverage products, with significant market potential, especially in the areas of skin whitening and anti-aging.
Rosemary Extract (Antioxidant): Rosemary extract is a potent natural antioxidant that helps prevent fat oxidation. It is commonly used in the antioxidant protection of oils, snacks, and processed meats. As consumers increasingly prefer natural ingredients, Rosemary extract will become an important component in food and nutritional supplements.
Elderberry Extract (Antiviral, Immune Boosting): Elderberry extract is known for its immune-boosting and antiviral properties, particularly popular for combating flu and colds. With the growing global focus on immune health, the demand for Elderberry extract will continue to rise, particularly in the post-pandemic era.
These plant extracts are favored by consumers for their various health benefits and are expected to see significant market growth across multiple fields, especially in functional foods, nutritional supplements, skincare products, and mood-regulating products.
